is_pro() ? 'pro' : 'lite'; ?>
<?php esc_attr_e( 'Sullie the WPForms mascot', 'wpforms-lite' ); ?>

<?php esc_attr_e( 'Watch how to create your first form', 'wpforms-lite' ); ?>

PRO

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Bill Erickson, Erickson Web Consulting

David Henzel, MaxCDN